GREAT Britain campaign is first wave of global marketing assault
The Government is launching a major strategic marketing campaign to showcase the UK to the world in the run-up to the London 2012 Olympics. Marked by multi-platform activity around the world, the £25...
View ArticleAmbush marketing predicted to soar in countdown to Olympics
An “intense” period of ambush marketing is being forecast for the run-up to the London Olympics, as brands not officially linked to the Games ramp up their advertising efforts. Experts at Coventry...
View ArticleProcter & Gamble launches Thank You Mum Mother’s Day digital campaign
Procter & Gamble (P&G) has launched the digital side of its Thank You Mum marketing campaign in the run-up to Mother’s Day on March 18th. The consumer goods manufacturer hopes to increase...
View ArticleAsda on back foot over Union flag ‘ban’
Brands placing a Union flag on their packaging to capitalise on the London Olympics and the Queen’s Diamond Jubilee have been advised to remove the image from products sold in Scotland and Northern...
View ArticleCadbury Olympic postcard campaign puts fans in touch with Team GB
Cadbury is stepping up its London 2012 Olympics marketing activity with a new campaign that calls on customers to send messages of support to Britain’s top athletes. Special edition Union flag packs of...
View ArticleDesigners aim to conquer Typographic Games in brand awareness campaign
Arjowiggins Creative Papers is building awareness of its premium business brand, Conqueror, through an online competition for designers in the creative industries. Playing on the London 2012 Olympics...
View ArticleFrance tourism campaign runs aground on South African beach
French tourist officials are all at sea after a high-profile advertising campaign for the country featured images of a beach in South Africa. Tourism chiefs in France spent over £500,000 on the...
View ArticleBritish Airways celebrates London 2012 with Dove design and airline-themed venue
British Airways is launching a temporary airline-themed venue to highlight what it is doing for the London 2012 Olympics. An experiential art gallery, cinema and dining lounge, collectively known as...
View ArticleUnauthorised Twitter plug warning for London 2012 athletes
Athletes taking part in this summer’s Olympic Games have been warned about sending promotional tweets about products without disclosing their ties with the brand. The Office of Fair Trading (OfT) has...
View ArticleDaily Mail online ad revenues soar thanks to London Olympics
Online advertising revenues for the Daily Mail have soared thanks to the London Olympics being shown on the ad-free BBC. Owners Daily Mail and General Trust revealed online ad revenues grew 69 per cent...
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